SOCIAL IN THE CITY

Carrie's followers had her column. You have our go-to hub for help navigating the bustling streets of social media with savvy insights, trendspotting, and empowering stories from leading voices shaping the digital skyline.

Melissa Daniel Melissa Daniel

Why Stories Should Be a Key Part of Your Social Strategy

Stories aren’t just fleeting—they’re essential. They drive engagement, create real-time relevance, and keep your brand top-of-mind. By integrating Stories with your feed, you extend content life, boost conversions, and build deeper connections. Make Stories a key part of your strategy for dynamic, authentic content.

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CLEO Social Inc. CLEO Social Inc.

Meet the new Cleo (well, sort of)

Meet the new Cleo. What we do goes far beyond just social media. We’ve expanded our offerings in a big way. If it lives on a screen, we’ve got it covered. From eye-catching graphics, scroll-stopping copy, and snackable video content to communications and digital strategy, media relations, email marketing, influencer management, results-driven ad campaigns, and award submissions that shine, we now support clients at every touchpoint. This expansion also marks an exciting new chapter.

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CLEO Social Inc. CLEO Social Inc.

UGC Campaigns 101: How to Leverage Customer Content

User-generated content (UGC) is one of the most authentic ways to connect with your audience. This guide breaks down how brands can leverage customer content to build trust, boost engagement, and turn customers into loyal brand advocates—without blowing the budget.

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CLEO Social Inc. CLEO Social Inc.

Why Short-Form Video Content is Essential for Your Brand

Short-form content not only aligns with today’s scrolling habits but also gives brands the spotlight in crowded feeds. Ready to stand out? Discover how these bite-sized videos can make a big impact for your brand’s growth.

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CLEO Social Inc. CLEO Social Inc.

Navigating Instagram Metrics: A Guide for Social Media Success

In today’s digital world, Instagram isn’t just for pretty pictures—it’s a powerhouse for building brands and driving sales. But to truly succeed, you need more than just good visuals; you need to understand the data behind your posts. This guide breaks down the most important Instagram metrics—like saves, shares, reach, and engagement rate—and shows you how to use them to level up your ecommerce strategy.

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Media Mavens Series CLEO Social Inc. Media Mavens Series CLEO Social Inc.

Media Maven: In Conversation With Kena Paranjape

Kena Paranjape, founder of All You Are, started with a simple quest for the perfect robe, but her journey led to so much more. In this interview, Kena shares how her personal challenges as a new mother evolved into a brand focused on helping women embrace their fullest selves. From fashion to mentorship, Kena reflects on her pivot to coaching and how her experiences inspire her work with women through podcasts, workshops, and more.

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CLEO Social Inc. CLEO Social Inc.

5 Common Social Media Mistakes to Avoid

We’re here to help you navigate the twists and turns by avoiding some common social media mistakes. Let’s dive into the top five pitfalls that can trip up your social game— and how to steer clear of them.

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CLEO Social Inc. CLEO Social Inc.

How to Get in Front of your Audience in 2024

Explore platforms like Instagram, LinkedIn, TikTok, YouTube, Pinterest, and Facebook to authentically connect with your audience. Learn the keys to effective storytelling, brand authenticity, and community building in today's social media landscape.

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