Make Space for What’s Next: Your Seasonal Social Clean-Up
We do it with our wardrobes. Our desktops. Our inboxes. So why not with our social media channels?
A seasonal clean-up isn’t about tossing everything out and starting from scratch. It’s about checking in, clearing the clutter, and making space for what’s working now. Because social media moves fast– and if your content, bios, and processes are still living in April but it’s August, you’re probably overdue for a little refresh.
Here’s your not-overwhelming, totally doable guide to cleaning up your social media presence– so you can head into the next season feeling lighter, more aligned, and ready to create from a place of clarity.
1. Scroll Like You’re Seeing It for the First Time
Start by looking at your own feed with fresh eyes. Would someone landing on your profile today understand what you do, who you serve, and why they should stick around? Are you still promoting the same offer, event, or message from months ago?
Quick refresh tasks:
Archive old posts that are no longer relevant
Unpin expired promos or announcements
Reorder or remove Story Highlights (especially outdated “Coming Soon” or “Summer Faves” from 2023)
Revisit your link-in-bio– does it match your current focus?
2. Update Your Bio and Profile Info
Your bio is small but mighty. It’s often the first thing someone reads– and it should evolve alongside your brand.
Checklist-style updates to consider:
Add/remove seasonal offerings or services
Make sure contact links or booking info are current
Update location tags if you’ve expanded
Swap emojis or keywords to better reflect your current vibe
Revisit your profile photo– is it still on-brand?
3. Refresh Your Visuals Without Redoing Everything
This doesn’t have to mean a full rebrand. Sometimes all your content needs is a few light edits to feel fresh again.
Easy visual refresh wins:
Update Canva templates with new colours or fonts
Add new seasonal or lifestyle imagery to your content library
Try new layouts or formats (e.g. testing portrait graphics vs. square)
Choose a new primary brand colour for the next few months to anchor your posts
If it’s feeling like time for a bigger visual reset, this is also a great point in the year to schedule a mini brand shoot.
4. Revisit Your Content Flow
Not every idea or series needs to be carried through every season. Just because a type of post worked in Q1 doesn’t mean it still serves your brand now.
Ask yourself:
What kinds of posts were easiest to create (and why)?
What consistently got engagement?
What felt like a drag to keep up with?
Is your current content calendar actually sustainable?
From there, make small shifts: pause content pillars that feel stale, rotate in a new weekly format (like Story Q&As), or repurpose what’s already working in different ways.
5. Lighten the Load with Strategic Repurposing
A seasonal clean-up is the perfect time to reintroduce content that performed well in the past– especially if it’s evergreen or still relevant.
Ways to bring content back to life:
Turn a high-performing post into a Story series
Pull a quote from an old blog and turn it into a Reel voiceover
Reuse a testimonial with a fresh graphic treatment
Turn old FAQs into new carousels
Clip longer videos into bite-sized formats
Remember: not everyone saw it the first time. If it’s still useful, it’s still valuable.
6. Check Your Back-End Processes
We’re looking at you, cloud folders and content calendars.
Your seasonal check-in can include:
Cleaning up file names and folder structures
Archiving unused templates
Removing outdated scheduling platform assets
Reviewing your workflow: Are you still using tools and timelines that serve your current reality?
Whether you’re solo or collaborating with a team, a few tweaks can save you hours in the long run.
7. Plan Ahead (Just a Little)
This isn’t about building a three-month calendar overnight. It’s about clearing the mental clutter so you can actually plan with ease.
Low-stress ways to get ahead:
Outline content themes or campaigns for the next 4–6 weeks
Batch a few captions or visuals now while things are quiet(er)
Create placeholders in your scheduler to keep momentum rolling
Even just having your next five posts mapped out can feel like a breath of fresh air.
The Bottom Line: A Clean Feed = A Clearer Headspace
Social media moves quickly– but you don’t have to. A seasonal refresh gives you a moment to slow down, reflect, and realign with where your brand is now (not six months ago). It’s a reset for your content, your systems, and your creative energy.
And if it still feels like a lot to manage, that’s where we come in. The amount of content needed to stay relevant can be overwhelming, but you don’t have to do it alone. Need a clean-up crew? We’ve got you. Say hi: hello@cleosocial.com.