Optimizing Ecommerce: Inject personality into your social media
By: Emilia Vieni
Showing personality isn’t just for personal accounts. Your brand has a personality too. Who would your brand be if they were a person? Would they be funny, serious, or friendly? It ultimately comes down to brand values and these turn into your social media voice and tone. Injecting personality into your posts keeps you relatable, which will keep your followers looking out for new content.
Here are some tips to help inject personality into your social media presence:
1. Be real
Amazing aesthetics often catch our eyes but your audience needs to see how the product looks in use too. Show yourself or others wearing the clothes you sell, eating the food you make, and your dog chewing on those toys you make.
2. Be amusing
If you’ve seen our recent blog post, you know we love memes (who doesnt!?). They work so well because they use humour to directly relate to their intended target audience. They’re a funny, relatable way to share a thought or idea and, in the case of your brand, can show your community that you empathise with the pain point that your product or service solves.
3. Be yourself
If you’ve spoken to us before, that we’re pretty obsessed with community management. We always recommend taking the time to engage with other accounts and posts on your social platforms. You can use your account to connect with like-minded people, groups and brands. Show others that you’re human, and that’s where a community can start to grow.
4. Be unique
Okay, we know - easier said than done. But when it comes to your social media feed and campaigns, try to think outside the box. A good example is Apple’s #shotiniphone campaign. They get to promote their product AND get content made for them by customers using the iPhone camera. The Apple feed is now made entirely of user-generated content. By having your own unique twist, your feed will stand out and also convey your brand’s identity and presence without having to “say” anything. Another great example is Matt Adlard’s feed, who keeps to a very specific (see: delicious) aesthetic when showcasing his pastry creations.
5. Be open: reply to comments as a person, not a brand
Sharing a bit about yourself can be scary, but it can also go a long way. It puts a real, human face to the company, helping viewers connect with your brand more personally. It also builds trust when they see you using and enjoying what you sell. The Home Edit is a great example of this - they showcase their personal lives and combine the feed with behind-the-scenes footage of the organizing aspect of their business. Being real while also demonstrating their product creates a personal connection with the audience.