YELLOWSTONE
BOURBON

Yellowstone Bourbon is a heritage Kentucky whiskey brand, originally founded in 1872 and revived in 2010 by seventh-generation distiller, Stephen Beam, at Limestone Branch Distillery.

The brand blends time-honoured craftsmanship with modern innovation, offering a range of small-batch bourbons and supporting conservation efforts through a partnership with the National Parks Conservation Association.

We focused on raising awareness of this brand in Canada to create brand affinity and secure social and editorial coverage to drive sales in this new market.

This included media events, influencer partnerships, earned editorial coverage, and leveraging the brand’s commitment to the country through its partnership with the Trans Canada Trail.

Collaborating with influential people in the whisky and lifestyle spaces allowed us to create high-quality original paid and unpaid content on their social channels and to host engaging tasting events to further spark storytelling.

Raise awareness among Yellowstone’s target audiences, create brand affinity, highlight brand partnership with Trans Canada Trail, and secure social and editorial coverage to drive sales in a new market.

to date from our work with the brand across print, online, broadcast and social media

as a result of 4 events in major Canadian cities

resulting in 95.2M media impressions across print, online, and broadcast

secured through ongoing storytelling that exceeded expectations and got Yellowstone into the hands of the best media

1 distillery trip resulting in this key media coverage