WOMEN’S HEALTH
COLLECTIVE CANADA

Women make up more than half the population of Canada and yet, due to a legacy of inequity in research and the healthcare process, women’s unique health needs continue to be misdiagnosed and misunderstood.

In 2020, A&C helped launch Women’s Health Collective Canada (WHCC), a first-of-its-kind strategic alliance between three leading Canadian women’s health foundations, established to help close the research gap by raising funds through corporate partnerships.​

​​To create a meaningful, highly visible platform, we grew our network through full social management and bilingual content creation across Instagram, Facebook, LinkedIn, and Twitter.

We turned academic reports into digestible, engaging content designed to build trust and drive action, whether through donations, advocacy, or education.

We ran smart, research-driven campaigns, partnered with lifestyle influencers, launched a podcast series, and executed targeted boosts and annual awareness ads across Meta, Google, and LinkedIn.

We leveraged the researchers from each member foundation through social and earned media, and in doing so demonstrated the leadership of WHCC in cutting-edge research.

Create a compelling platform for corporate partnerships while building a strong digital and social media presence to amplify visibility, grow community engagement, and support long-term fundraising efforts.

across social media channels and newsletter subscriber list

in top tier news outlets from ongoing results

in broadcast media value from network partners

from the past and present with TD and Shoppers Foundation for Women’s Health

across platforms since September 2024

across platforms since September 2024

across platforms since September 2024