SYZL

On a mission to remove barriers for food entrepreneurs, Syzl offers short term, hourly rentals on underused commercial certified kitchen spaces to up-and-coming food makers.

Our team identified key audiences to target and developed a social strategy that connected with these audiences directly by celebrating food, engaging with current industry issues, and having authentic online conversations.

We ran targeted ad campaigns alongside organic efforts to drive awareness, leads, and bookings. To further build brand recognition, we developed a campaign that leaned on humour to highlight why cooking in a commercial kitchen is cleaner, safer, and just makes more sense.

To amplify authenticity and connection, we focused on founder-led content and incorporated food makers and active Syzl users into the brand’s content, all while staying true to Syzl’s mission of championing local food entrepreneurs and being a launchpad for opportunity in the industry.

Establish Syzl as a leader in the kitchen space industry by making a splash across both organic and paid social to increase brand awareness, consideration and ultimately, kitchen space bookings.

of the PITCH competition at Collision 2023

of Syzl’s Instagram page in September 2022

across all platforms from September 2022-March 2023

including content creation and design

covering organic and paid content

Engagement, brand connection, upper funnel

Awareness, leads, lower funnel

Instagram and Facebook