REN
ULTRA-PREMIUM
VODKA

REN Vodka is a Canadian ultra-premium spirit crafted from 100% Ontario corn and pristine Niagara water.

Distilled four times and charcoal-filtered, it delivers a smooth, clean finish. Rooted in the idea of rebirth, REN reimagines vodka with modern precision and award-winning quality.

In 2021, we were brought on to support the launch of REN as they entered a competitive luxury market.

To help REN stand out, they executed a comprehensive PR strategy that included influencer partnerships, curated media mailers, product seeding with top event planners, event sponsorships, and traditional media outreach.

We oversaw REN’s social media strategy and calendar, produced on-premise bar cart and tabletop activation offerings, and conducted traditional media relations.

To align the brand with the local arts and culture community, we commissioned a limited-edition gift box by Toronto artist blackpowerbarbie, an initiative that helped secure REN a coveted general listing at the LCBO.

Elevate REN among its competitors and position REN as the number one vodka for modern, sophisticated consumers across the GTA. ​

of total reach across media and social platforms

in outlets such as Toronto Star, Toronto Life, The Globe and Mail, and Foodism

in top tier outlets and getting REN into the hands of influential Torontonians