PROPERLY

Properly set out to reimagine real estate by leveraging technology to simplify the buying and selling process.

With a focus on sale price guarantees and a streamlined, full-service approach, Properly brought all key services under one roof, reducing complexity and helping clients transition into their next home with greater ease and confidence.

Our team initially developed a top-of-the-funnel, educational social strategy designed to engage and inform prospective buyers.

As the company’s focus shifted, we adapted the strategy to amplify clickable content that would appeal to investors.

This included working closely with both the content and ads teams to ensure the brand’s messaging remained consistent and strong, even amid company changes.

We adjusted our approach continually to align with evolving company goals, ensuring Properly’s online presence stayed relevant and intact throughout the process.

What began as an effort to change how people engage with real estate evolved into a strategic shift, where our task became positioning Properly as a valuable asset for potential investors.

As the industry landscape evolved, our goal became clear: help Properly navigate this transition and capture investor interest.

by Pine in 2023

monthly on Instagram

Instagram, Facebook, LinkedIn

covering organic, including graphic design, social look and feel and tone of voice

impressions, engagement, click-through rates