POLICYME

PolicyMe was on a mission to change the way people sign up for life insurance. They offered simple, fast and affordable life, critical illness and health & dental insurance policies for Canadians, all of which could be done online.

Our team focused on reshaping how people think about insurance, turning a traditionally tough conversation, particularly around death, into something approachable and even humorous at times.

Recognizing the challenge of discussing life insurance, we crafted content that brought people in through lighthearted, relatable messaging while maintaining an honest, transparent tone.

In addition, we collaborated closely with the content and ads teams at PolicyMe to ensure that our organic social strategy seamlessly supported sales objectives, creating an integrated approach that reinforced brand goals across platforms.

Break into the industry with relatable, light-hearted social content that speaks directly to people about life insurance in an approachable, non-intimidating way.

from December 2021 - March 2023

Maintained on Instagram

Instagram, Facebook, LinkedIn

covering organic, including graphic design, social look and feel and tone of voice

engagement, positive sentiment and conversation