PARKIN

  • About the Client

    Parkin is an employee-owned, award-winning architectural practice that specializes in designing purposeful, beautiful, and functional buildings.

    Their commitment to collaborating with clients to bring their vision to life has earned them a reputation for excellence. Their designs prioritize social impact, and they take pride in creating spaces that are accessible and welcoming to all.

  • What We Did

    We prioritized building a digital presence that reflects Parkin’s professionalism, expertise, and impact.

    Through compelling, audience-focused content, we positioned them as industry leaders, highlighting their innovative work in healthcare and justice with project stories and relevant insights, while also showcasing their team, culture, and community involvement to bring a human touch.

    A key focus was strengthening and refining Parkin’s LinkedIn presence, while still maintaining consistency across all platforms. We developed copy that reflected their values and industry leadership, tailored for a professional audience yet accessible and engaging across channels.

    And of course, visual content was designed to align with Parkin’s own sensibility—clean, purposeful, and reflective of their architectural work.

  • The Goal

    As a firm that secures work exclusively through government procurement, Parkin wanted their online presence to reflect the same level of professionalism and thoughtfulness as their architectural projects.

    We were tasked with showcasing completed projects to demonstrate expertise and thoughtful execution, highlighting industry knowledge and innovation in key sectors, and offering a behind-the-scenes look at their company culture and community involvement to emphasize the people driving their impactful work.

RESULTS

  • Over 1.7M impressions

    across platforms since the start of 2020

  • 969.3% audience growth

    across platforms since July 2020

  • Over 127K engagements

    across platforms since July 2020

  • Enhanced Parkin’s online presence

    making it a reflection of their professionalism and work

  • 62K+ clicks

    leading to the company’s blog

  • Strengthened the brand

    by spotlighting their team, culture, and commitment to community impact.

  • Platforms managed

    LinkedIn, Facebook, Instagram, X