ONTARIO
SPORT NETWORK

In Fall 2021, months into a global pandemic, the world of sport and recreation suffered greatly and Ontarians needed a reminder of the centrality of physical activity and community to overall wellbeing.

That’s the Ontario Sport Network’s (formerly Sport4Ontario) mission. OSN set out to shift the perception of sport in Ontario, encourage more Ontarians of all backgrounds get back into sport and recreation, and increase participation through a full rebrand and invigorating marketing campaign.

As part of a fully integrated marketing campaign entitled This is Your Sport, we worked to spark meaningful conversation around the barriers that hinder sport and recreation participation for people across the province through a local media relations campaign and Ontario-wide social media campaign.

Additionally, we leveraged OSN-owned data, partnered with notable athletes and non-athletes, and spotlighted stories and programs of OSN partner organizations to highlight the importance of accessible recreation and sport.

Raise awareness of OSN’s efforts, ultimately shifting the perception of sport across Ontario.

to date from our work with the brand across print, online, broadcast and social media

The This is Your Sport campaign earned coverage in top tier, national, and local outlets such as the Toronto Star, CTV Your Morning National, Marilyn Dennis Show, Sports Illustrated, Ottawa Citizen and more

far surpassing KPIs of media and social impressions