MEDTRONIC
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About the Client
Medtronic Diabetes is committed to transforming diabetes care through innovative technology and continuous support.
Their advanced insulin pump systems, continuous glucose monitoring (CGM) solutions, and connected care tools empower people living with diabetes to manage their health with greater confidence, freedom, and ease.
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What We Did
We developed Instagram and Facebook content that balanced essential product education with approachable, engaging lifestyle posts.
The goal was to create a space that felt both informative and welcoming, aligning with Medtronic’s professional brand standards while remaining visually appealing and accessible.
Our strategy focused on practical diabetes management tips, product education, and relatable posts that help the diabetes community feel understood and supported.
We boosted key pieces of content to increase awareness and reach new audiences, ensuring the community continued to expand.
Throughout, we positioned Medtronic Diabetes not just as a product provider, but as a trusted, knowledgeable partner in daily diabetes care.
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The Goal
Develop a social media presence that serves as both a reliable source for Medtronic Diabetes product information, as well as a supportive space for the diabetes community.
RESULTS
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21.9% audience growth
across platforms since 2024
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Over 27M impressions
across platforms since 2024
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Over 140K engagements
across platforms since 2024
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Adapted content
through a full brand overhaul, ensuring brand consistency and cohesion across digital touchpoints.
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Content creation
focusing on relatable, digestible, and human-centered content
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Strengthened brand positioning
as a trusted resource for diabetes management
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Provide design support
across social and campaign assets.
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Social growth
grew Instagram and Facebook presence through strategic content boosts