CLEO X JUNO VET

  • The Who

    Membership-based veterinary clinics designed for pets and their caregivers that offer transparent pricing, in-clinic primary and urgent care, as well as 24/7 virtual care. With a special focus on connecting with the neighbourhoods they service, Juno Vet is dedicated to providing convenient and comfortable vet care.

  • The Goal

    Establish Juno Vet clinics as the leader and go-to in veterinary care, while boosting brand awareness and membership sign-ups through compelling social content.

  • The Approach

    We developed a dynamic, social-first content strategy that leveraged a mix of formats to build Juno Vet’s brand as a leader in veterinary care. UGC content played a key role, with assets crafted to support both organic and paid campaigns, adding authenticity and community involvement to our approach. Influencers were carefully selected to amplify Juno Vet’s message across their own audiences, while also creating high-quality content for our social feeds and ads.

    Throughout, we stayed true to Juno Vet’s brand identity, balancing social media trends with a unique voice that resonated with pet owners. Educational content was also fundamental in our approach, offering valuable pet care tips that our audience loved, while keeping posts entertaining and engaging to maintain interest.

RESULTS

  • Comprehensive organic social strategy

    focusing on graphic design, video creation and social-first trending content to speak to our target audience

  • Platforms managed

    Instagram, Facebook

  • Full service

    account management

  • Robust influencer program

    across multiple clinic locations, inclusive of evergreen content + events

  • Social launches

    for seven clinic expansions, with more to come

  • 714% audience growth

    across platforms since the start of 2023

  • Over 244K engagements

    across platforms since the start of 2023

  • Over 75M impressions

    across platforms since the start of 2023