CLEO X
CARTER’S | OSHKOSH

Carter’s | OshKosh is a household name in children’s apparel, trusted by generations of parents for high-quality, affordable fashion for babies and kids.

We launched a fully integrated national Back-to-School campaign designed to meet Canadian families where they were—in-store, online, and at community events.

A strategic BTS media tour paired the brand with a spokesperson of real influence, while a multi-city experiential campaign brought Carter’s | OshKosh directly to the people through pop-up moments at community festivals.

A branded ice cream truck, interactive brand ambassador team, product sampling, couponing, and contesting helped turn heads and spark meaningful engagement.

Simultaneously, a national blogger and ambassador program with YummyMummyClub.ca amplified the brand’s message online, generating authentic, parent-to-parent buzz across social channels.

Raise awareness in the Canadian market to ultimately drive both retail and online sales, mirroring the brand’s dominant 60% market share in the U.S. and setting the stage for long-term growth north of the border.

on all Breakfast Television franchises nationwide, plus Canada AM and Cityline

in just four weeks

through the blogger and social media ambassador program

resulted in Carter’s | OshKosh’s most successful Back-to-School season in Canadian history

National broadcast, digital media, influencer partnerships, experiential marketing

Multi-city tour, sampling, media relations, influencer and blogger partnerships