CLEO X ECOPEACO

EcoPeaCo. creates eco-friendly, hypoallergenic home and baby products that are softer on skin and even softer on the planet.

Our strategy leveraged EcoPeaCo.’s sustainability initiatives to distinguish the brand in a competitive market, while building a cohesive and visually engaging social presence that resonates with both eco-conscious and health-conscious parents.

Content is centred around practical and educational posts, like snapshot carousels from blog content, offering useful tips and insights, along with UGC that highlights the shared realities of parenthood.

By embracing an honest portrayal of the messy, unpredictable side of parenting, we showcased how Eco Pea Co. products can simplify and support everyday family life.

EcoPeaCo. focuses on eco-friendly essentials like diapers and wipes made from 100% sustainably sourced bamboo, 100% compostable packaging, and a commitment to cruelty-free, forest-protecting practices. And their mission goes beyond products: they’re also determined to raise an emotionally resilient generation by supporting both children's health and parents' mental wellbeing.

across channels since Cleo took over in late 2021

Launched in select Target stores and on Target.com

Instagram, Facebook, Pinterest, and blogs

covering video and static content creation, blog writing, SEO optimization and influencer proposals

Full service account management