iOTA
NON-ALCOHOLIC BEER

Phillips Brewing & Malting Co. is a well-known Victoria, BC craft brewer that founded iOTA non-alcoholic craft beer in 2021.

iOTA was created on the idea that great tasting craft beer doesn't have to be defined by its alcohol content.

They brew their Non-Alc beers the same way that they do all of their Phillips beers: by brewing delicious, full flavoured craft beer, then removing the alcohol. No funny business.

The strategy focuses on building local and national brand awareness through targeted influencer and media seeding, media relations around key moments (product launches, Dry January, Sober October), event sponsorships with in-kind donations, and influencer-led campaigns.

These include UGC-style social content and seasonal activations highlighting partnerships with BC-based events like Public Disco, Bard on the Beach, Rifflandia, and Phillips Backyard.

We also supported the launch of the world’s first beer-drinking fountain, created by Phillips and iOTA, unveiled at Rifflandia.

Elevate the presence of iOTA’s non-alcoholic beer in British Columbia, the West Coast, and across Canada, tapping into growing demand for quality zero-proof options and leveraging Phillips Brewing’s craft credentials.

across earned, paid, and organic social and media coverage

from earned social impressions

from earned media impressions across 97 pieces

through paid influencer campaigns

through paid media partnerships