INNERSPACE

  • About the Client

    InnerSpace uses cutting-edge algorithms to transform existing Wi-Fi networks into tools for occupancy and space utilization insights. Their platform scales easily across large footprints, helping businesses optimize the way people move through and use physical spaces.

  • What We Did

    We focused on LinkedIn as the primary platform for delivering InnerSpace’s new messaging, developing a content strategy that balanced "edutainment" with clarity.

    Our approach simplified complex ideas while creating relatable, engaging posts that drew attention to real-world applications of spatial intelligence.

    We worked closely with the InnerSpace team to ensure all messaging remained aligned with client goals and brand voice, maintaining consistency across every touchpoint — from ads, to the website, to organic social content.

    Beyond social media, we also developed value-added content through blogs, helping to position InnerSpace as a thought leader and trusted expert within the smart workplace and spatial intelligence industries.

  • The Goal

    Simplify the complex concept of spatial intelligence for social media to build broader brand awareness, educate audiences, and effectively communicate InnerSpace’s pivoted solutions during the pandemic.

    The goal was to make spatial intelligence more accessible to decision-makers and position InnerSpace as a leader in the evolving smart workplace industry.

RESULTS

  • 31% audience growth

    across platforms in October 2022 - 2023

  • Over 80% impressions increase

    and engagement growth across platforms October 2022 - 2023

  • Value-driven blog content

    that positioned InnerSpace as a thought leader in their industry

  • Brand awareness

    Increased brand awareness and engagement on LinkedIn, establishing it as a key communication channel

  • Focused content

    Simplified the concept of spatial intelligence, making it accessible and engaging for audiences

  • Platforms managed

    LinkedIn, blog writing

  • Messaging strategy

    Delivered a cohesive and aligned messaging strategy, enhancing the brand’s credibility and appeal