GODSHALL’S
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About the Client
Since 1945, Godshall’s has been dedicated to supplying premium meat specialty items to family tables everywhere.
From their humble origins as a local family butcher shop to an international supplier, Godshall’s never ceased to pride themselves on quality, freshness, and taste.
And it all starts on the farm: the land and the animals. The welfare of both is a responsibility they take to heart because they care deeply about the world we live in.
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What We Did
Our approach centered on evolving Godshall’s brand presence into a modern and engaging social media experience, while honouring its long-standing legacy.
We developed a content strategy that highlighted the brand’s focus on healthier lifestyles, providing followers with simple and nutritious recipes featuring Godshall’s products.
To resonate with today’s social media trends, we introduced a playful, entertaining tone across channels. UGC became a key part of our strategy, showcasing real customers and authentic moments that reflected the brand’s approachable, community-driven image.
We also retained a sense of history by featuring nostalgic, hometown-inspired content, keeping the brand’s roots present amid the new content.
Additionally, we utilized targeted ad campaigns focused on grocery markets, follower growth, and product sales, with extra support for their product launch on Amazon to amplify reach and conversions.
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The Goal
Bring a trusted company into the current social media and content world while maintaining the brand everyone has known and loved for decades, all while driving sales through targeted advertising campaigns for both in-store retail and online via Amazon.
RESULTS
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Over 75M impressions
across platforms since late 2022-2024
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Over 3M engagements
across platforms since late 2022-2024
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Over 2M website clicks
across platforms since late 2022-2024
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Maintained strong engagement across platforms
balancing fresh, entertaining content with the brand’s rich history
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562% audience growth
across platforms 2022-2024
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Launched a successful TikTok channel
enhancing engagement and brand visibility with a younger demographic
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Increased follower growth and product sales
through a blend of organic UGC and targeted paid ads
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Platforms managed
Instagram, Facebook, TikTok, Pinterest
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Grocery and e-commerce sales growth
made notable gains in key regions, reflecting effective ad targeting