FLOAT

Float is a modern money services business helping companies across Canada simplify spending and financial management.

By pairing innovative financial solutions with intuitive software, Float empowers teams to take control of their finances and operate more efficiently.

We partnered closely with Float’s marketing team to refresh their brand voice and build a cohesive content strategy across LinkedIn.

We developed copy that balanced humour with clarity, helping to make financial tools feel more approachable and less intimidating.

Our work emphasized promoting the Integrated Marketing Campaigns through organic posts and ensuring consistent messaging across all touchpoints, so that every interaction, whether through ads or organic content, reinforced Float’s key brand themes.

We focused on creating an engaging, relatable brand narrative that resonated with modern businesses while differentiating Float from legacy finance systems.

Throughout, we prioritized community engagement and strategic messaging alignment to maximize awareness and drive audience growth.

Collaborate with Float’s internal team to revamp their content strategy, with a focus on making financial conversations more engaging and relatable on LinkedIn.

The goal was to grow Float’s audience, strengthen brand recognition, and differentiate the company from traditional financial service providers.

Grew Float’s LinkedIn audience while differentiating them from traditional financial systems.

across platforms in 2023

LinkedIn and X (formerly, Twitter)