COGNIZANT

Cognizant, a trusted Microsoft partner, finds cloud modernization solutions for their clients to advance their technology and help businesses gain value in a fast-changing world.

We created a flexible, content-first strategy tailored to the needs of a fast-scaling global team. This included establishing a consistent brand voice across all acquired partners and producing high-quality, on-demand content for every stage of the marketing funnel.

Our work spans copywriting, social media content, blog development, video scripting, video editing, internal communications support, and award submissions, ensuring that marketing teams have the tools they need to promote Cognizant’s Microsoft capabilities effectively.

We also optimized design workflows through branded templates to maintain consistency while scaling content production across regions.

Our original goal was to create cohesion across three newly acquired Microsoft business units and establish a unified social presence that reflected Cognizant’s evolving vision. As the Microsoft practice expanded, so did our role.

Today, we support the global marketing team by developing a wide range of content, from social media to blogs, videos, and award submissions, designed to help position Cognizant’s Microsoft partnership for external growth and internal alignment.

managed and designed by our team, achieving the 2024 Partner of the Year Winner for Americas GSI and GST Growth Champion Award

since the start of 2023

in average engagement rate across platforms since the start of 2023

managed and designed per year resulting in recognition for Global System Integrator (GSI) Award, Intelligent Automation Award, and Media and Telco Award as a finalist

with a mix of design using branded templates

resulting in highly successful performance

LinkedIn and Twitter <$100 CPA for 8-week lead generation campaign